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We are the world’s leading optical component developer for wearable augmented reality devices

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Developing for Augmented Reality

Companies and individuals developing augmented reality devices and applications are invited to visit our Developer Zone for more detailed technical information relating to our world leading technology and to find details of how to purchase Waveguides

Developer Zone

The Challenge

The challenge for augmented reality device developers has been to incorporate an optical component next to the eye that allows the individual to see the world, while also enabling a high definition and transparent overlay of information.

The Solution

TruLife Optics has overcome this challenge by developing a holographic solution that for the first time allows transparent, full colour 2D or 3D images to be displayed via optics that are less than 3mm thick.

Our holographic component is transparent, efficient, high definition and full colour and can be customised for specific applications and customer requirements.

Available today

The breakthrough technology, created in partnership with the UK’s National Physical Laboratory, is available to purchase today. Please visit our Developers Zone for more information, including full technical specifications.

The Challenge

The challenge for augmented reality device developers has been to incorporate an optical component next to the eye that allows the individual to see the world, while also enabling a high definition and transparent overlay of information.

The Solution

TruLife Optics has overcome this challenge by developing a holographic solution that for the first time allows transparent, full colour 2D or 3D images to be displayed via optics that are less than 3mm thick.

Our holographic component is transparent, efficient, high definition and full colour and can be customised for specific applications and customer requirements.

Available today

The breakthrough technology, created in partnership with the UK’s National Physical Laboratory, is available to purchase today. Please visit our Developers Zone for more information, including full technical specifications.

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Really excited to be taking part at Stanford's Workshop on Light Field Imaging. Going to say hello to @oculus_rift http://t.co/h3eTjegT0I
12/02/2015
@MailOnline catches up with augmented reality. Good on BMW http://www.dailymail.co.uk/sciencetech/article-2943681/BMW-unveil-X-ray-specs-help-reverse-park-letting-straight-car.html
8/02/2015
Excited to be demoing something a bit special at the Light Field workshop at Stanford next week. #CaliforniaDreaming https://scien.stanford.edu/index.php/workshop-on-light-field-imaging/
6/02/2015
I suspect this is the coolest bit of news we will read all day. This is like Spider sense right? http://www.dailymail.co.uk/sciencetech/article-2938706/The-sensor-SIXTH-SENSE-Film-hands-ability-sense-magnetic-fields.html?ito=social-twitter_mailonline
4/02/2015
Morning world. Our collective AR toes are freezing in London this morning. Brrrr....
4/02/2015
Read our CEO's thoughts on why Microsoft's HoloLens announcement is so important for the augmented reality industry: http://trulifeoptics.com/blog/what-microsofts-hololens-announcement-means-for-the-ar-industry
3/02/2015
RT @WeAreAR: Why #smartglasses will be more popular than your smartphone in 10 years. #wearabletech http://goo.gl/wGFaZS http://t.co/Nk0c…
3/02/2015
Prince Andrew takes a keen interest in our AR optics @PhysicsNews http://www.iop.org/news/15/jan/page_64929.html
3/02/2015
RT @TuongH_Nguyen: #Windows10 holograms #augmentedreality @TruLifeOptics
22/01/2015
Really excited about the hologram announcement from @Microsoft The future looks augmented!! http://www.wired.com/2015/01/microsoft-hands-on/
22/01/2015
Just pulling together the list of augmented reality trade shows for 2015. Which should we go to do you think?
17/12/2014
RT @thestrategyweb: Augmented Reality: Jaguar Land Rover “360 Virtual Urban Windscreen”... http://ow.ly/G1Djs #ar #cars
17/12/2014
Sci-Fi author joins Magic Leap. Think we should have one as well. @neilhimself Fancy a new job? http://www.theverge.com/2014/12/16/7402489/neal-stephenson-joins-mysterious-augmented-reality-company-magic-leap
17/12/2014
@tcoppel Love your work! Hoping that you might like ours https://www.youtube.com/watch?v=UbPucZX5Smo
11/12/2014
RT @NPL: Including NPL and @TruLifeOptics! RT @DigiCatapult: Great to see @vincecable engaging with our SMEs #DigitalCatapult http://t.co/b…
4/12/2014
Great to see positive coverage about us and @DigiCatapult on V3 http://m.v3.co.uk/v3-uk/analysis/2384018/digital-catapult-centre-nurturing-the-uks-tech-giants-of-the-future
1/12/2014
A bearish view on Google Glass. What do you think? http://www.bostonherald.com/business/technology/2014/11/booting_up_google_glass_shows_some_cracks
1/12/2014
RT @ProofComm: A new center at @NPL will underpin £270m Government investment to establish a UK industry in quantum technologies http://t.c…
27/11/2014
RT @DigiCatapult: Interested in augmented reality wearables? Have a look at what @TruLifeOptics are doing: http://bit.ly/1y9t6hD
25/11/2014
RT @andygstoll: Wikitude #AR on Sony’s newest SmartEyeglass at IFA Berlin: http://www.wikitude.com/wikitude-on-sonys-newest-smarteyeglass-at-ifa-berlin/
25/11/2014
Going to enjoy a very unaugmented weekend! See you all on the other side. #signingoff
21/11/2014
Not that we are fixated or anything, but it is the biggest AR story in town right now http://gizmodo.com/how-magic-leap-is-secretly-creating-a-new-alternate-rea-1660441103
20/11/2014
More interesting insights into the augmented reality world of Magic Leap - thanks @gigaom https://gigaom.com/2014/11/19/patents-hint-at-magic-leaps-new-approach-to-augmented-reality/
20/11/2014
New AR gizmo for marines can provide a "target rich environment". Isn't that how Maverick described a bar in Top Gun? http://www.gizmag.com/onr-augmented-reality/34795/
18/11/2014
@PepitaPenguin @oddbins @diegoluna_ Are you Monty's new love interest?
12/11/2014
Podcast Episode 48: Jonathan Lewis of TruLife Optics Interview | Augmented Reality Dirt by Joseph Rampolla http://www.ardirt.com/general-news/podcast-episode-48-jonathan-lewis-of-trulife-optics-interview.html @ardirt
12/11/2014
RT @HarpersWine: Morning, @thetimes features our story @oddbins Ayo Akintola criticising @majesticwine over warehouse funding (sub) http://…
12/11/2014
RT @ARdirt: @TruLifeOptics Optics interview - CEO Jonathan Lewis. Cutting-edge holographic vision w AR glasses http://www.ARdirt.com/48 #augm…
11/11/2014
Great @ARdirt podcast with @jlewis5000, the CEO of @TruLifeOptics You can find it here: http://www.ardirt.com/general-news/podcast-episode-48-jonathan-lewis-of-trulife-optics-interview.html
11/11/2014
@chrisvdk Great to catch up today @CDECatapult
6/11/2014
RT @AndyMW2602: Great @TruLifeOptics stand at @CDECatapult fab turnout http://t.co/1Lv7jHDA1F
6/11/2014
Great article about @TruLifeOptics and the future of augmented reality in the @TheEconomist http://www.economist.com/news/science-and-technology/21630946-next-step-device-interaction-will-require-some-optical-trickery-eye-beholder
6/11/2014
RT @CDECatapult: @TruLifeOptics Hi, please RT our Wearable Tech Conference on Nov 18 at the #DigitalCentre: http://bit.ly/1r0a5qP Thanks!
4/11/2014
RT @TheChriswhiz: @wearableworld @PropelLondon @JBSw11 @omgplc @benwood @antixapp As long as #wearables displays are large enough, video/me…
22/10/2014
@MiniAnastasia @indiegogoUK No plans at this stage, but you never know....
22/10/2014
@skullysystems Great hearing Mitch talk about Skully's exciting HUD helmet. #GLAZEDcon
22/10/2014
Great insight into the art of crowdfunding @MiniAnastasia #GLAZEDcon
22/10/2014
@benjaminjoffe is demonstrating a great piece of wearable tech on his head #Glazedcon
22/10/2014
Excited to be @glazedcon hearing about the future of wearable tech. The coffee and pastries are really good as well!
22/10/2014
Google Glass on trial at Edinburgh Airport. AI haggises next? http://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-29425349
2/10/2014
RT @googleglass: A few of our favorite @DVF frames at #LFW. #streetstyle http://goo.gl/IT72sM http://t.co/IdtE7JAozp
18/09/2014
RT @SAI: 10 things in tech you need to know today http://read.bi/1tdaawj
17/09/2014
Facebook on the kitchen wall! Too much? Nice use of AR though.... http://www.gizmodo.com.au/2014/09/researchers-use-oculus-rift-and-augmented-reality-to-put-facebook-on-your-wall/
17/09/2014
Do you think that wearable AR devices will be adopted by industry before consumer applications come along?
17/09/2014
@wilsonBridget1 Would be good to chat to you in more detail about TruLife Optics. Do you have an email address I could use to get in touch?
16/09/2014
RT @prweekuknews: Panic has prompted businesses to speak out on Scottish independence - http://www.prweek.com/article/1312051/panic-prompted-businesses-speak-scottish-independence
15/09/2014
No need to augment the weather in London today - its great!!
15/09/2014
I may act like an extra from Walking Dead before first morning coffee, but love this new Zombie app for Google Glass. http://www.ggdevcon.com/news/augmented-reality-in-google-glass-sights?utm_content=buffer6f870&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
12/09/2014
Good to see the new Star Wars movie won't all be augmented reality and CGI!! http://www.bbc.co.uk/news/uk-england-29144135
11/09/2014
- TruLife Optics targets 250,000 unit sales in 2015: http://www.dpaonthenet.net/article/80996/TruLife-Optics-targets-250-000-unit-sales-in-2015.aspx#.VABWKDugV94.twitter
29/08/2014
TruLife Optics targets 250,000 sales for its holographic optic for wearable AR devices http://www.trulifeoptics.com/assets_user/b0cd8e9ccdc43832255b0585286bef6d.pdf @AR_bulletin @augmentedtrends
28/08/2014
Really encouraging demand for our first optic for wearable AR devices. http://www.trulifeoptics.com/assets_user/b0cd8e9ccdc43832255b0585286bef6d.pdf
28/08/2014
@TruLifeOptics predicting strong international sales for its holographic optic for wearable AR devices http://www.trulifeoptics.com/assets_user/b0cd8e9ccdc43832255b0585286bef6d.pdf
28/08/2014
Augumenta Unveils the Future of Using Smartglasses - http://go.shr.lc/1kVAm7R via @wearableworld
27/08/2014
Which AR trade shows and conferences are the ones we just can't miss? So many choices....
27/08/2014
RT @augmentizing: Who will own your face? discusses @selenalarson in her @RWW article. http://readwrite.com/2014/07/25/facebook-oculus-samsung-vr Google or Facebook? Both! htt…
27/08/2014
@AlexRodiera Hi Alex. Thanks for the follow. Look out for some exciting news from us in the next week or so.
27/08/2014
@SimonParkin Liked your article in @techreview We have the optic tech that unlocks the potential for wearable AR.
26/08/2014
Really interesting piece on the development of wearable AR devices by @techreview We have the optic than can help! http://www.technologyreview.com/news/530326/a-headset-meant-to-make-augmented-reality-less-of-a-gimmick/
26/08/2014
Microsoft's rival to Google Glass looks interesting.... Competition has to be good for the AR industry. https://www.youtube.com/watch?v=ZwModZmOzDs
19/08/2014
Is the term "augmented reality" becoming overused? TruLife Optics CEO provides his thoughts http://www.trulifeoptics.com/blog/is-the-phrase-augmented-reality-becoming-overused
11/08/2014
@gadgetlab Would you like to learn a bit more about our holographic optic for wearable augmented reality devices. https://www.youtube.com/watch?v=UbPucZX5Smo
6/08/2014
Straw poll: Is the term "augmented reality" overused and if so, what are the potential consequences?
5/08/2014
RT @Photonics21: European Commission announces €100 million Fast Track to Innovation and five innovation prizes http://europa.eu/!Pf39HY
5/08/2014
Our video on why holograms hold the key to the future of the augmented reality industry has gone over 5,000 views! https://www.youtube.com/watch?v=UbPucZX5Smo
3/08/2014
Really interesting video on optical hardware in wearable augmented reality devices https://www.youtube.com/watch?v=Gpqfghg6ao8&sns=em
3/08/2014
@Marxent @ingress @growfinancial @Microsoft @toywheel @8zRealEstate @Walgreens Huge thanks for the mention! Exciting times for AR!
31/07/2014
RT @Marxent: Top AR apps of the Summer http://ow.ly/zNVfW via @ingress @growfinancial @Microsoft @toywheel @8zrealestate @TruLifeOptics…
31/07/2014
These 'Iron Man' googles look interesting.... http://www.telegraph.co.uk/technology/10990759/Iron-Man-technology-becomes-reality-with-3D-SpaceGlasses.html
25/07/2014
RT @WearableTechCon: Wearables drive the next generation of user experience. #WearableTechCon #cx #userexperience http://t.co/0oAvdmkNo4
24/07/2014
Should the term augmented reality be abolished or is it just over-used? What do you think? https://econsultancy.com/blog/65209-why-the-phrase-augmented-reality-should-be-retired
23/07/2014
RT @WearableTechCon: Welcome @nypost @Mashable and more great press to #WearableTechCon. Don't be left out of the excitement - join us at t…
22/07/2014
@yucapati Hi. It can potentially be integrated into any wearable AR device. We are already shipping units to developers!
17/07/2014
@BrianMillerCEO Hi Brian - thanks for the follow. Do get in contact if you have any questions about our technology.
15/07/2014
Wonder whether we will we will be watching the next #WorldCup through augmented reality glasses?
14/07/2014
RT @TechCrunch: Researchers Create A Flying Drone That Can Light Your Snapshots http://techcrunch.com/2014/07/14/researchers-create-a-flying-drone-that-can-light-your-snapshots/ by @johnbiggs
14/07/2014
RT @PhotonicsBiz: New Optical Component @TruLifeOptics Enhances Augmented Reality Devices http://photonics.com/WA56433
14/07/2014
@ARNewsTV Hey there. Have you seen our launch video for a new holographic-based optic for wearable AR devices? https://www.youtube.com/watch?v=UbPucZX5Smo
11/07/2014
Great interview with our CEO in The Engineer. http://www.theengineer.co.uk/electronics/news/uk-component-could-enable-next-generation-wearable-display/1018907.article
9/07/2014
UK component could enable next-generation wearable displays | News | The Engineer http://www.theengineer.co.uk/electronics/news/uk-component-could-enable-next-generation-wearable-displays/1018907.article
9/07/2014
RT @cReverd: @TruLifeOptics (UK) launches groundbreaking product for the augmented reality industry http://youtu.be/UbPucZX5Smo #ar #AugmentedRe…
9/07/2014
RT @electrooptics: .@TruLifeOptics develop holographic #optical component that could advance development of augmented reality devices - htt…
9/07/2014
@Node_London Thanks!! It was put together by the wonderful people @KerveCreative
9/07/2014
RT @OnlyAugmented: @trulifeoptics have got a new website and will soon be a leader in "optics for AR" http://trulifeoptics.com/ http://t.co/vA…
8/07/2014
RT @AugmentsReality: Holographic optic could revolutionise augmented reality (and even works in 3D) http://www.snsanalytics.com/OMnby3
7/07/2014
RT @Bully_Entertain: Wearable tech + holograms = "real" augmented reality AKA some pretty cool stuff via @trulifeoptics http://t.co/zd9Hr2c…
7/07/2014
New TruLife optic provides truly transparent augmented reality - E & T Magazine http://eandt.theiet.org/news/2014/jul/optic-augmented-reality.cfm#.U7rJrxiMjEo.twitter
7/07/2014
RT @WearableTechCon: RT @TailoredTechies: We're back after a long July 4th weekend. 2 more weeks until @WearableTechCon NYC! Have you regis…
7/07/2014
RT @patchedreality: Osmo iPad peripheral makes #augmentedreality fun again (Wired UK) http://www.wired.co.uk/news/archive/2014-07/07/osmo-augmented-reality
7/07/2014
RT @augmentedtrends: Experience #VirtualReality with Google @googlechrome ... http://ow.ly/yQUY7 @GoogleCardboard http://t.co/Isz1T3artH
7/07/2014
We have today launched our first optic for the augmented reality industry. Read all about it in the Sunday Telegraph http://www.telegraph.co.uk/finance/festival-of-business/10948022/Now-you-too-can-make-a-hologram-of-Princess-Leia-says-TruLife-Optic.htm
7/07/2014
@Wearabletecshow Hi! We have just launched our revolutionary optic for wearable AR developers. Find out more here: http://www.trulifeoptics.com
7/07/2014
Discover more about our groundbreaking optic for the augmented reality industry in this video https://www.youtube.com/watch?v=UbPucZX5Smo @ARdirt @AR_bulletin
7/07/2014
@zReality Hi! We have just launched our new optic for wearable AR devices. Press release here: http://www.trulifeoptics.com/media-centre
7/07/2014
We have today launched our first optic for the augmented reality industry. Read all about it in the Sunday Telegraph http://www.telegraph.co.uk/finance/festival-of-business/10948022/Now-you-too-can-make-a-hologram-of-Princess-Leia-says-TruLife-Optic.html
7/07/2014
Now you too can make a hologram of Princess Leia, says TruLife Optics | via @Telegraph http://fw.to/gGtFtjg
6/07/2014
RT @wineschools: Excited to hear that over 21,000 people entered The Palate 2014 w/@oddbins. Quarter finals last w/e. Now to prep bootcamp …
4/07/2014
Just a few days away from making our market debut... Watch this space...
2/07/2014
Hello world! Watch out for our launch next week....
24/06/2014

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Welcome to the TruLife Optics media centre. You will find high resolution pictures of the management team, press releases and press links below. 

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