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Is the phrase "augmented reality" becoming overused?

Every day I get a Google alert email with details of all the media coverage that contains the phrase “augmented reality”. The list is long and the topics being discussed seem to have very little in common.

Today, for instance, I read about a new “augmented reality” banking application…

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Hopefully we have provided answers to every question about TruLife Optics and its technologies here. If you have a question we haven't thought of, then do get in touch with us directly! 

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Welcome to the TruLife Optics media centre. You will find high resolution pictures of the management team, press releases and press links below. 

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