Jonathan started his career as a technology analyst, which culminated in him heading up the pan-European mobile telecommunications research team at Dresdner Kleinwort Wasserstein. During this time he had gained a strong understanding of how organisations use technology to grow and how new companies and products develop. 

In 2002, he was introduced to Colour Holographic and helped them find funding. Four years later, attracted by their unique technologies and world leading holographic skills, he formally joined the company as CEO. He retains the same role at TruLife Optics and is a passionate advocate of the potential of augmented reality to have a positive impact on the lives of consumers and businesses.

Mike began his holography career in 1982 at a London-based company that produced monochrome silver halide holograms. Determined to create high quality full colour holograms, rather than the single colour variety being produced at the time, he worked with various holographic firms and then his own company, before founding Colour Holographic with Nigel Robiette in 1998.

Mike is TruLife Optic’s chief holographer and is focused on continually developing our technology to further blur the boundaries between the real and the unreal.

Nigel started working life in animation, live-action and optical effects camerawork for the film industry and produced several short films of his own. 

He took up holography in 1980 and produced the first hologram LP sleeve for the band UB40 just two years later. A pioneer of using holographic foils in packaging and print, he later extended the techniques to fabrics and T-shirts. Nigel founded Colour Holographic with Michael Medora in 1998 and his focus is bringing greater realism to our holograms, using clever lighting and display techniques. His unique skills and experience will now be brought to bear on supporting TruLife Optic’s in its ambition to become a global player in the augmented reality industry.